Lisa L. Meredith, CMP
Marketing & Business Development
30+ year professional with record success in sales management and marketing at local and regional levels, Lisa is a creative problem solver with the ability to drive revenue growth, consult on conflict resolution, improve organizational morale, as well as provide hands-on training in the areas of developing negotiation skills and cultivating strategic business partnerships. Her experience in planning/executing strategic, revenue-generating programs, and sales/marketing plans proved to be extremely successful for a Chicago-area private, city club (2012-18) where she was tasked to review market analyses, determine member and non-member engagement trends and put in policies that directly improved their room sales volume and increased revenue, thereby awarding the club an achievable $12M+ sales projection annually.
Lisa’s skill in developing detailed club sales and marketing plans for two top revenue-producing club departments (Catering and Room Sales) provided the GM and Executive Team insight on recognizing current market trends, bottom-line responsibility for strategic planning, and market research. Her broad knowledge of marketing principles, including research, direct marketing, pricing, and merchandising was critical in the areas of promotional development, event planning, and advertising. These skills along with extensive experience in recruiting, developing talent, and creating effective training programs has strengthened her ability as a persuasive communicator, making it easy to develop productive relationships with colleagues, customers, and staff at all levels.
Lisa received her Master of Business Administration in Marketing from Governors State University. She acquired her CMP (Certified Meeting Professional) in 2008 and received the Distinguished Achievement-Leadership honor in 2016 from The Boardroom Magazine. Lisa resides in Glenwood, IL, and has two daughters. Her favorite quote, “When you know better, you do better”!